Lexus LM and LX Boost Sales for Lexus India in 2025

Lexus India is riding high on the back of its premium offerings. In calendar year 2025, the brand saw impressive sales growth, thanks largely to two models that sit at the very top of its luxury lineup – the Lexus LM and Lexus LX. These flagships didn’t just bring in high-value customers; they drove serious volume growth and helped Lexus strengthen its position in the Indian luxury car segment.

Let’s take a closer look at what’s fueling this momentum.

Growth

In 2025, Lexus India posted strong year-on-year growth, driven by the performance of the LM and LX models. According to company data, these two models together clocked a 50% year-on-year growth. Even more impressive, they made up about 19% of the brand’s total sales for the year. That’s nearly one-fifth of all Lexus cars sold in India in 2025, coming from just two ultra-premium models.

Now that’s a clear sign of rising appetite for luxury MPVs and SUVs among Indian buyers, especially at the top end of the market.

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Flagships

So, what makes the LM and LX such hot sellers?

Let’s start with the Lexus LM 350h. This is not your average MPV. It’s designed with a very specific type of customer in mind – the chauffeur-driven elite. With its plush interiors, executive seating, and hybrid powertrain, it delivers the kind of experience you’d expect from a first-class lounge on wheels. Introduced recently in India, the LM has already struck a chord with buyers who value rear-seat luxury above all else.

Then there’s the Lexus LX 500d, the brand’s flagship SUV. Built on Toyota’s Land Cruiser platform, the LX blends rugged capability with ultimate luxury. Whether it’s urban luxury or off-road muscle, the LX delivers both with confidence. For buyers looking for exclusivity and power in equal measure, this SUV is a statement.

RX Impact

While the LM and LX stole the spotlight, the Lexus RX also had a solid year. It recorded an 18% growth over 2024, contributing 22% to Lexus India’s total sales. That’s a big chunk of the pie, and it shows that Lexus is tapping into India’s growing premium SUV demand.

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Positioned between the ES sedan and the LX flagship SUV, the RX appeals to customers who want a luxury crossover that’s stylish, practical, and hybrid-powered. With its sharp design, tech-loaded cabin, and hybrid efficiency, it continues to win hearts across metro cities.

Portfolio

Lexus currently offers five models in India. Almost all of them feature self-charging hybrid powertrains, aligning with the brand’s eco-friendly positioning. Here’s a quick look at the current Lexus lineup in India:

Among these, the locally assembled ES 300h continues to be Lexus India’s highest-selling model. Its combination of executive comfort, hybrid tech, and relatively affordable pricing in the luxury segment makes it an attractive choice for corporate buyers and luxury first-timers.

Strategy

Lexus’ performance in 2025 is proof that Indian luxury car buyers are becoming more diverse. While sedans like the ES remain strong sellers, there’s clear and growing demand for top-end MPVs and SUVs that offer more space, more comfort, and more prestige.

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By offering self-charging hybrids across most of its lineup, Lexus also caters to customers who want cleaner, more fuel-efficient alternatives without the hassle of EV charging. It’s a unique niche, and Lexus has positioned itself well within it.

With the momentum from 2025, the brand is expected to continue focusing on premium experiences, possibly expanding its footprint further in top-tier cities.

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