Apple has reportedly achieved its strongest-ever performance in India in 2025, shipping a record 14 million iPhone units throughout the year. According to new market data, the company has significantly increased its market share in what is now the world’s second-largest smartphone market by volume, despite overall industry growth remaining largely flat.
Shipments
As per a Counterpoint Research report cited by TechCrunch, Apple’s iPhone shipments in India grew to 14 million units in 2025, marking a substantial rise from 2024. This pushed the company’s market share to a record 9 percent, up from 7 percent in the previous year.
While the Indian smartphone market hovered at around 152–153 million units for the year, Apple’s relative growth stood out, making it the fastest-growing premium smartphone brand in the country for the second consecutive year.
Growth Drivers
Industry analysts point to multiple contributing factors behind this remarkable growth:
- Diverse product lineup including the flagship iPhone 17 series, previous-gen iPhone 16 models, and the more affordable iPhone 16e
- Wider offline and online availability, thanks to an expanded retail footprint
- Aggressive financing schemes such as no-cost EMIs and bank offers
- Localized marketing strategies aimed at premium smartphone buyers in urban and semi-urban markets
Apple’s improved pricing structure – especially with older models – has made the iPhone more accessible to a wider set of Indian consumers than ever before.
Manufacturing
Apple’s India strategy is not limited to sales alone. A large part of the company’s recent success is linked to its increasing manufacturing presence in the country.
As per recent statements by Ashwini Vaishnaw, Union Minister of Electronics and IT, Apple has shipped Made-in-India iPhones worth $50 billion (approx. ₹4.51 lakh crore) since the start of FY22.
Notable figures:
| Metric | Value |
|---|---|
| Total iPhone shipments in India (2025) | 14 million units |
| Total smartphone market (2025) | 152–153 million units |
| Apple’s India market share (2025) | 9 percent |
| Apple’s India market share (2024) | 7 percent |
| Export value (Apr–Dec FY26) | $16 billion (₹1.44 lakh crore) |
| Total iPhone exports since FY22 | $50 billion (₹4.51 lakh crore) |
The Production Linked Incentive (PLI) scheme under the Make in India initiative has been instrumental. Apple’s contract manufacturers such as Foxconn have been actively involved, producing and exporting iPhones from India at scale.
Outlook
With two months left in the current fiscal year (FY26), Apple’s total export value is expected to climb even higher. As its India operations scale further, analysts believe Apple is positioning the country not only as a key growth market but also as a major global manufacturing base, gradually reducing its dependency on China.
The company’s growth trajectory in India mirrors its broader strategic shift – from a niche luxury brand to a scalable, premium mass-market player.
FAQs
How many iPhones did Apple ship in India in 2025?
Apple shipped 14 million iPhones in India in 2025.
What is Apple’s market share in India now?
Apple holds 9% of the Indian smartphone market.
Which iPhone models boosted Apple’s India growth?
iPhone 17 series, 16 series, and affordable iPhone 16e.
How much did Apple export from India in FY26?
$16 billion worth of iPhones from April to December.
What is Apple’s total export value from India?
$50 billion since the start of FY22.
