Nothing, the UK-based consumer technology company, has issued a public warning to customers in India regarding the growing circulation of counterfeit products bearing its branding and that of its sub-brand CMF. The advisory follows coordinated action with law enforcement agencies, including recent seizures conducted by the Delhi Police.
The development comes at a time when the company is expanding its footprint in India. According to Counterpoint Research’s India Smartphone Market Share report for Q4 2025, Nothing recorded a 32 percent year-on-year growth in smartphone shipments. The company also recently inaugurated its first branded store in Bengaluru and transitioned CMF into a registered Indian entity.
Seizures
In a video shared across social media platforms, Nothing India Co-Founder and President Akis Evangelidis addressed the issue of counterfeit devices in the Indian market. The video shows Delhi Police conducting raids in local electronics markets as part of ongoing enforcement efforts.
According to the company, authorities have seized more than 1,100 counterfeit charging adapters and true wireless stereo headsets carrying Nothing and CMF branding. These actions form part of a broader initiative aimed at identifying and dismantling counterfeit supply chains operating in the country.
| Enforcement Detail | Information |
|---|---|
| Agency Involved | Delhi Police |
| Items Seized | Charging adapters, TWS headsets |
| Quantity | Over 1,100 units |
| Brands Affected | Nothing, CMF |
The company stated that it is collaborating with authorities in multiple cities to address the issue.
Market
Evangelidis noted that the company observed a sharp increase in counterfeit Nothing and CMF products in India over the past year. Some of the seized products were described as near replicas of original devices, while others were models or color variants that the company never officially launched.
This suggests that counterfeiters are not only copying existing products but also creating items that do not correspond to any genuine offering from the brand. Such practices may create confusion among customers and potentially affect brand perception.
Online
The company indicated that the problem extends beyond physical retail markets. According to the awareness campaign, various products listed on e-commerce platforms have been found carrying Nothing and CMF branding without authorization.
In some cases, listings reportedly claim compatibility with Nothing devices despite not being officially certified or manufactured by the company. This increases the risk of customers purchasing accessories that may not meet safety or performance standards.
| Channel | Issue Identified |
|---|---|
| Offline Retail | Sale of replica accessories |
| Online Marketplaces | Unauthorised branded listings |
| Product Claims | False compatibility statements |
Nothing has encouraged customers to verify product authenticity before making purchases, particularly when buying through third-party sellers.
Advisory
As part of its customer awareness efforts, the company has advised buyers to check product ratings and reviews before completing transactions. Evangelidis stated that counterfeit products often have a significantly lower number of reviews compared to genuine listings.
Customers are also encouraged to purchase from authorized retailers, official brand stores, or verified online sellers. While counterfeit accessories may appear similar in design, differences in packaging quality, pricing inconsistencies, and missing warranty information can serve as indicators.
Counterfeit electronic accessories, especially charging adapters, may pose safety risks if they do not comply with established manufacturing standards.
Expansion
The warning comes shortly after Nothing inaugurated its first branded store in India, located on 100 Feet Road in Bengaluru. The move reflects the company’s increasing focus on the Indian market.
In addition to expanding its retail presence, Nothing has shifted the operations of its sub-brand CMF to India, which is now registered as an Indian entity. The brand has also hosted product drops in the country ahead of official global launches, indicating strategic emphasis on the region.
According to Counterpoint Research’s Q4 2025 India Smartphone Market report, Nothing achieved 32 percent year-on-year growth in smartphone shipments. The company’s recent performance places it among the faster-growing brands in the Indian market during that period.
Context
The issue of counterfeit electronics remains a broader industry concern in India, particularly in segments involving accessories such as charging adapters and audio devices. Growing online marketplaces and fragmented supply chains can make it challenging for consumers to distinguish genuine products from imitations.
By coordinating with law enforcement agencies and issuing public advisories, Nothing appears to be taking a structured approach to addressing the matter. The effectiveness of these measures will likely depend on continued monitoring, enforcement actions, and consumer awareness.
For customers, the key takeaway remains caution. Verifying sellers, reviewing product details carefully, and relying on official sales channels can help reduce the risk of purchasing counterfeit devices.
FAQs
How many fake devices were seized?
Over 1,100 units were seized by Delhi Police.
Which brands were affected?
Nothing and its sub-brand CMF.
What products were counterfeit?
Charging adapters and TWS headsets.
Is the issue limited to offline markets?
No, online listings were also found.
What growth did Nothing record in Q4 2025?
32 percent YoY shipment growth.
