Nykaa Fashion grows its activewear portfolio by acquiring Kica

Nykaa Fashion, the multi-brand lifestyle e-commerce platform, announced today the acquisition of the Indian activewear brand Kica, a move that will strengthen its active-wear offering. Aneesha Labroo founded Kica in 2017 to fill a void in the market for stylish, high-quality products at an affordable price. Nykaa Fashion, which launched Nykd All Day last year, now adds Kica to its portfolio, providing the growing active-wear community of athletes and everyday fitness seekers with more variety and curation in this category.

With a strong emphasis on texture, each piece of clothing is truly functional, flexible, and fluid, and the brand offers a diverse range of clothing including leggings, tops, jackets, tracks, and more. Kica has also built a strong community of women to demonstrate how easily an active lifestyle can become a part of one’s routine for mental as well as physical benefits.

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Adwaita Nayar, Cofounder Nykaa and CEO of Nykaa Fashion, commented on the strategic acquisition, saying, “We welcome Kica into the Nykaa Fashion family to serve the growing demand for high-quality, fashionable, and functional activewear.” Kica is a brand that is equally passionate about its product and its community, with a strong vision to empower women to live an active lifestyle. We are excited to grow this brand with Aneesha, a dynamic and passionate entrepreneur.” “Kica has found strong synergies with Nykaa Fashion’s positioning within the e-commerce landscape and its engagement with a wide network of customers across the country,” said Aneesha Labroo, Founder of Kica. We are honoured to be a part of the Nykaa Fashion family, and we will continue to develop community initiatives that empower and motivate women to live healthy, active lives. Movement fosters confidence as well as mental and physical well-being, resulting in a truly transformational positive outlook.”

Nykaa launches Nykd All Day, its own athleisure and activewear line

Nykaa Fashion’s market expansion this year includes Kica, as well as other consumer brands such as Nykd, Pipa Bella, Twenty Dresses, RSVP, Gajra Gang, IYKYK, and Likha.