Prime Minister Narendra Modi appealed to people to buy “unique” Kashmiri saffron and asserted that the government wants to make it a globally popular brand. 

He said that Kashmiri saffron represents the rich cultural heritage of Jammu and Kashmir. Addressing the nation through the last ‘Mann Ki Baat’ of the year 2020 on Sunday, he said that the Kashmiri saffron is popular as a spice on a global scale with many medicinal properties and said that the Govt is working towards making Kashmiri Saffron a globally popular brand.

“It is said that Abul Fazal was one of the main courtiers in emperor Akbar’s court. Once after a visit to Kashmir, he said that the scenic beauty of Kashmir can make even irritated and short-tempered people dance with joy. In fact, he was referring to saffron fields of Kashmir. Saffron has been associated with Kashmir for centuries. Kashmir saffron is mainly grown in areas such as Pulwama, Budgam and Kishtwar,” he said.

“It has a strong aroma, rich colour, and its threads are long and thick which enhance its medicinal value. It represents the rich cultural heritage of Jammu and Kashmir. If we talk about quality then Kashmiri saffron is very unique and it is entirely different from saffron of other countries,” PM Modi said.