apple market share 2026

Apple Leads as Global Smartphone Shipments Drop 6% in Q1 2026

The global smartphone market kicked off 2026 on a cautious note. According to Counterpoint Research, shipments dropped by 6 percent year-on-year in Q1 2026. But here’s the twist – despite the overall slowdown, Apple managed to grab the top position globally. So, what’s driving this contrast between falling demand and Apple’s rise? Let’s unpack the ...