Volkswagen India strategy

Volkswagen’s ‘In China, for China’ Strategy – Can India See a Similar Localisation Model?

Volkswagen is doubling down on its regional focus with its ‘In China, for China’ strategy, aiming to design, develop, and deliver vehicles specifically tailored to the needs of the Chinese market. This includes the creation of the China Electronic Architecture (CEA), engineered entirely within China using local R&D resources and tech partnerships. The move represents ...