Mahindra has launched a new variant of its Thar Roxx lineup, called the Star Edition (EDN), with a starting price of Rs. 16.85 lakh (ex-showroom). This edition places a greater emphasis on style and cabin features, offering a more premium take on the off-road SUV. The launch also introduces a new exterior colour and a host of tech upgrades.
Colours
The Thar Roxx Star EDN debuts with a new Citrine Yellow paint option, which is being promoted as the hero colour for this edition. Apart from that, Mahindra is offering three additional shades:
- Citrine Yellow
- Tango Red
- Everest White
- Stealth Black
These shades are paired with piano black alloy wheels and a piano black grille, adding to the SUV’s bolder, more upmarket look.
Design
The design changes are subtle yet effective. The front grille and wheels now sport a piano black finish, which contrasts well with the brighter exterior colours. The Star Edition is meant to stand out with a visual identity that builds on the rugged DNA of the Thar, while pushing it toward a more urban, lifestyle-oriented appeal.
On the inside, enhancements include:
- All-black leatherette seats with suede touches
- Ventilated front seats
- Sliding centre armrest
- 60:40 split rear seats with recline
- Fully automatic climate control
- Panoramic sunroof
- Surround-view camera system
These upgrades collectively make the cabin more comfortable and feature-rich, especially for daily use.
Features
Technology is a key focus of the Star Edition. Mahindra has packed it with new infotainment and connectivity features to make it more appealing to tech-savvy buyers.
Notable features include:
- 10.2-inch touchscreen infotainment system
- Fully digital instrument cluster
- AdrenoX connected car suite
- Alexa voice assistant integration
- 9-speaker Harman Kardon premium audio system
With these additions, the Thar Roxx Star moves closer to lifestyle SUVs in terms of in-cabin tech and convenience.
Engines
The Thar Roxx Star EDN continues to offer the same petrol and diesel engine options as the standard Roxx variant. Here’s a breakdown:
| Engine | Power | Torque | Transmission | Drivetrain |
|---|---|---|---|---|
| 2.0L TGDi Petrol | 176bhp | 380Nm | Automatic Only | RWD |
| 2.2L Diesel | 172bhp | Up to 400Nm | Manual / Automatic | RWD |
All variants of the Star Edition are rear-wheel drive (RWD). Mahindra has not introduced a 4×4 version for this edition, as the focus remains on urban usability and style.
Positioning
The Thar Roxx Star EDN is aimed at customers who want the tough appeal of the Thar but with added comfort, modern tech, and a distinctive look. With more lifestyle buyers considering the Thar as a daily driver, this new edition bridges the gap between ruggedness and refinement.
Mahindra is expected to expand this strategy further, bringing more such design-led variants across its SUV portfolio. The Star Edition also helps extend the life cycle of the Thar platform ahead of its next major update.
FAQs
What is the price of Thar Roxx Star Edition?
The ex-showroom price is Rs. 16.85 lakh.
Which new colour is introduced in Star Edition?
The new Citrine Yellow shade is the hero colour.
Is the Thar Star Edition available in 4×4?
No, it is offered only in rear-wheel drive.
What are the engine options in Star Edition?
It gets 2.0L petrol and 2.2L diesel engines.
Does the Star Edition have a sunroof?
Yes, it comes with a panoramic sunroof.
