Mercedes-Benz India reported its best-ever financial performance in Calendar Year 2025 (CY25), with a total of 19,007 units sold across the country.
This marks the brand’s highest annual revenue in its Indian operations to date. The growth was driven primarily by demand for top-end vehicles (TEVs) and battery electric vehicles (BEVs), while the entry-level luxury segment showed a notable decline.
Here are the key highlights from Mercedes-Benz India’s CY25 performance.
Performance
In CY25, Mercedes-Benz India recorded strong sales in its top-end vehicle segment, which includes models such as the S-Class, Mercedes-Maybach, and AMG. The TEV category saw an 11 percent year-on-year growth and contributed to 25 percent of the company’s overall market penetration.
AMG models, in particular, stood out with a 34 percent year-on-year increase, indicating growing interest in high-performance luxury cars. BEVs also played a significant role, showing a 12 percent year-on-year increase. As of the end of CY25, BEVs comprise 20 percent of the brand’s portfolio in India.
Price
Mercedes-Benz stated that 70 percent of its sales in India fall within the price range of Rs. 1.25 crore to Rs. 3.1 crore. Vehicles in this bracket include several popular electric models such as:
- EQS SUV
- EQS Sedan
- Mercedes-Maybach EQS SUV
- Mercedes-Benz G580
Among these, the EQS SUV continues to be a high-demand option in the electric luxury vehicle space.
At the same time, the entry-level luxury segment recorded a 20 percent decline compared to the previous year. As a result, this segment now represents only 13 percent of the brand’s overall sales volume. This trend highlights a shift in consumer interest toward more premium and performance-oriented vehicles.
Revenue
Although specific revenue figures were not publicly disclosed, Mercedes-Benz India confirmed that CY25 was its most successful year to date in terms of revenue. The increase is attributed largely to the brand’s focus on selling higher-value models, including TEVs and BEVs, which contribute to improved per-unit profitability.
This performance aligns with the company’s ongoing strategy to prioritize value over volume, especially in emerging luxury markets like India.
2026
Mercedes-Benz India has confirmed plans to introduce 12 new vehicles in 2026. This product pipeline will include:
- Several new-generation models
- A strong focus on TEVs and BEVs
- Introduction of the MB.OS-based CLA EV
The CLA EV, built on Mercedes-Benz’s proprietary software operating system, represents the brand’s next step in electric and connected mobility solutions for the Indian market.
Mercedes-Benz India closed 2025 with record-breaking performance in both unit sales and revenue, thanks to strong demand in the top-end and electric vehicle segments. Despite challenges in the entry-level luxury market, the company remains focused on innovation, premium offerings, and sustainable growth.
Looking ahead to 2026, Mercedes-Benz plans to build on this momentum by expanding its electric and luxury portfolio, keeping pace with evolving customer preferences in India.
FAQs
How many units did Mercedes-Benz sell in CY25?
Mercedes-Benz India sold 19,007 units during CY25.
What share of the portfolio are EVs?
BEVs make up 20 percent of the brand’s India portfolio.
Which price range accounts for most sales?
70 percent of sales fall in the Rs. 1.25-3.1 crore segment.
What new EV is coming in 2026?
Mercedes-Benz will launch the MB.OS-based CLA EV.
Why did entry-level sales decline?
The entry luxury segment fell 20 percent year-on-year.
