Netflix is planning to offer a free trial of its service to everyone in a country for a weekend. The new plan will begin with India and reach global markets over time, Netflix Chief Product Officer Greg Peters revealed during the company’s earnings call on Tuesday. Netflix earlier offered a 30-day free trial to let new users test its service and watch a few Web series before going for its subscription. However, this trial subscription offer appears to have been removed.

CPO Peters said during Netflix’s third-quarter earnings interview that the new trial promotion was just “an example of the kind of innovation” that the company planned. The executive called the plan as “an idea” to introduce the Web streaming service to new viewers.

“[W]e think that giving everyone in a country access to Netflix for free for a weekend could be a great way to expose a bunch of new people to the amazing stories that we have, the service, how the service works, really create an event, and hopefully get a bunch of those folks to sign up,” Peters said in the interview with Barclays’ media analyst Kannan Venkateshwar. Exact details of the new trial are yet to be revealed.