TikTok Collabs with Sony Music to promote and expand their music

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Short video-sharing app TikTok said on Monday it had signed a deal with Sony Music Entertainment that will give all its users access to Sony’s portfolio of music including global artists such as Beyonce, Martin Garrix and Harry Styles.

TikTok agrees music licencing deal with Sony – Digital TV Europe

The deal will allow Sony Music to use TikTok’s platform, home to several viral internet trends and where emerging artists have garnered fans quickly, to promote its artists.

The partnership comes a day after the U.S. Commerce Department said it would “vigorously defend” an executive order that seeks to bar transactions with Chinese-owned TikTok after a federal judge halted the action.

Sony Music Entertainment West Africa | LinkedIn

TikTok signed similar deals with UK-based non profit Merlin earlier this year, in a bid to expand its music library and a multi-year partnership with Paris-based Believe, a music platform for independent artists, in July.