smartphone shipments india decline

India Smartphone Market Q1 2026 – Shipments Fall as Vivo Leads and Nothing Grows

India’s smartphone market began 2026 on a weaker note, reflecting a mix of pricing pressure and cautious consumer demand. According to Counterpoint Research, shipments declined 3 percent year-on-year in the first quarter, making it the slowest Q1 performance in six years. Despite the overall slowdown, brand-level movements and segment trends reveal a more nuanced picture. ...